During the month of World Cup 2022, we created a cozy area for football fans to curl up and watch the matches on beanbags, as if at home, in one of Bangkok's highest traffic malls - Emquartier. Our event space had a 300 inch LED screen, popcorn & drinks, merchandise, and photo backdrop areas for consumers to post on social media. Liverpool FC legend, Steve McManaman, participated in our activities and commentated on matches alongside famous Thai sports commentators. The event had 3,000 attendees overall and an infinite amount of smiles.